At 12 a.m., the lights are still on at Zhi Yue Hanfu Studio. Lan Xiu said, one of the founders of Zhi Yue Hanfu. She took out a tape measure and measured on the finished hanfu garment. Lan Xiu and others founded Zhi Yue Traditional Clothing in 2018, whose hanfu product patterns and shapes are mainly based on cultural heritage materials as reference, black hanfu insisting on focusing on original hanfu development. Lan Xiu’s team has been deeply rooted in the hanfu industry for many years since the early days of its creation, and now has its own hanfu studio in Chengdu and its own hanfu factory in Guizhou. Through Lan Xiu and her team’s more than 10 years of experience in making hanfu, she has found that not only domestic hanfu consumers, but also overseas Chinese customers often prefer the traditional forms of hanfu they produce, “It shows me that no matter where you are, no matter how different the environment you grow up in. There is a consensus among Chinese people around the world about hanfu, and that is to preserve what is most traditional about us, so Zhi Yue Hanfu’s design philosophy has always been to insist on restoring hanfu from heritage materials.” Lan Xiu said. She mentioned that Zhi Yue has not been investing much in publicity, and that they have participated as judges in almost all of the past few major national hanfu shows, so this year has been an extraordinary year for them as well. Lan Xiu majored in art during her college years, and after graduation, she started her own clothing factory. Lan Xiu recalls that at that time, the hanfu industry was relatively uncommon, so her factory had a wide range of business, making not only hanfu, but also other traditional costumes. As one of the earlier manufacturers of hanfu, one of Lan Xiu’s factory’s businesses at the beginning was making costumes for the drama crew. But it was through meeting a group of friends in the hanfu circle early on that her life quietly took a turn. Perhaps it was the China-chic trend that ignited her dream of Chinese costume. As a team with more than 10 years of experience in research, design and production of hanfu, the positioning of Zhi Yue Hanfu was clear from the beginning. Lan Xiu wondered about the future development of hanfu, both the technology and the design will definitely see some adjustments and changes, but the most important part of hanfu, that is, the shape of hanfu, must retain this traditional charm, which is the core competitiveness. In 2018, Lan Xiu and her partners hit it off and started their own hanfu brand. Despite its extensive experience in garment making and hanfu research, Zhi Yue Hanfu still had a lot of difficulties in the early stages of opening. Looking back on the early days of the business, Lan Xiu was overwhelmed with emotion. At that time, she ran all over the country just to find an ideal hanfu processing factory. These events are actually guiding companies to pay more attention to originality, which means emphasizing the core competitiveness of their products.
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